WHAT IS ARCHITECTURAL VISUALIZATION & 3D RENDERING?

Updated: Sep 10, 2021



In architecture, presentation is critical to land contracts. Having the best ideas doesn’t make you stand out – you also need to present them creatively.

It is where 3D architectural visualization comes into play.

Architectural visualization, often abbreviated to arch viz, is a powerful tool for communicating a client’s vision in a more creative light. It shows your technical skills as well as a better picture for executing the vision. Keep reading to know more.


What is 3D Architectural Visualization?

It is an advanced visualization branch, creating three-dimensional models of a structure (or home) via suitable computer software to give the design a real-like feel. Adding components, such as lights, furniture, carpeting, scale, and depth, produces a more hyper-realistic illustration.

It allows architects (or real estate firms and designers) to conceptualize interactively, explore ambiguities, and identify solutions in any given project.

Such 3D models are highly accurate, intricate, and render hi-res imagery. Clients walk through a dynamic 3D model before even the structure’s foundation is laid.


Is 3D better than 2D?

Yes, the use of 3D images is a groundbreaking innovation in the field of architecture. These digital drawings are impressive and functional.

You can deliver critical project-specific information to various teams for improved efficiency, proper communication, and a boost in sales. In addition, it also enables the client to see the final product before it is even constructed.


Importance of 3D Renderings in Architecture Design

3D renderings are essential for the real estate, interior design, and marketing industries. These help digitally stage the proposed conceptual design before the final construction. It is a quick and efficient method than traditional model-making means.

The advantages aren’t only restricted to easy communication but also affordability, easy detection and correction of errors, and better engagement. It is nothing but proper planning, adequate tools, and expertise put together to make a captivating final product.



The Future of 3D Architectural Visualization

The future looks extraordinary and promising. As architectural innovations evolve, the design processes will eventually get more efficient. Combining VR (Virtual Reality) with arch viz is another exciting aspect that the future beholds. It will allow quick approvals, confident decision-making, and peace of mind with every project.




3DHomeMedia – Your Perfect Architectural Visualization Partner

Producing breathtaking architectural designs is a specialized skill. For this reason, professional studios or design experts dedicatedly model and design the imagined space, often from a set of blueprints.

Since not all design firms are created equal, ensure you choose to partner with someone who can accommodate your needs with their best-in-class processes and business ethics.

If you are in Dallas, contact 3DHomeMedia for better assistance. From commercial and residential exterior rendering and interior rendering to 2D or 3D floor plans and pool and landscape rendering – we can do it all.

Call us at 1(844) 731-0404 today, and we will be happy to help.

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